In development · Gurgaon · 2026

An identity for the 450 million who run India's economy but remain invisible to it.

India built the world's best digital payments, gave everyone internet, and mapped every citizen. Yet the plumbers, tailors, traders, and contractors who keep the country running cannot be found, verified, or trusted online. Zaruri Papers changes that.

0
informal workers in India
0
registered MSMEs
0
of India's GDP, generated informally
The problem, both ways

Finding a trustworthy local business in India wastes everyone's time.

The business cannot be found. The customer cannot tell who is reliable. Both sides lose — and the only tool either has is Google, which was never built to answer "who near me actually does good work?"

The old way · Google
The Zaruri way
Illustrative demo · sample data, not real businesses
How it works

Three tools every business needs — built for the people who never had them.

A contract, a ledger, and a directory. In the formal economy these are legal agreements, accounting software, and business registries. In the informal economy they have always been a handshake, a paper receipt, and word of mouth. We make them real.

A
Assurances
वादे · Promise notes
GPS-tagged digital promise notes that replace handshakes with verified records. Every deal made, every job done, captured in under a minute — and provable forever.
B
Billings
बिलिंग · Digital ledger
Turn paper receipts into a structured financial record. Scan a bill in seconds. Build a continuous, verifiable history of the economic life of a business.
C
Connects
कनेक्ट · Business directory
A discoverable business profile ranked by fulfilled promises — not paid ads, not fake reviews. The first time an informal business can be found and trusted by anyone.
Beyond stars

A business is more than five stars from strangers.

A star rating tells you that someone, somewhere, was happy once. It says nothing about whether the work was actually done, whether it was done on time, or whether the business is still reliable today. We replace the star with something deeper — a single trust score built from the things that actually matter.

The old way
★★★★★
"Good service" — from a stranger
The Zaruri way
A+
trust score
One number, earned through real work — impossible to buy, far harder to fake.
🤝
Promises kept
Does this business do what it says it will do? Every fulfilled promise note, verified by both sides, builds the score.
📅
Consistency over time
Not one good month, but a continuous record of reliable economic activity that cannot be faked overnight.
🔗
Quality of network
Who this business actually works with, and whether those relationships are real, verified, and lasting.
Recency and activity
Whether this business is reliable today — not whether it was reliable three years ago.
One product, two sides

Solving the same problem for both halves of every transaction.

🔧
For the business
Get found beyond your neighbourhood
Your reputation no longer dies at the edge of your street. Every promise you keep makes you more discoverable, more trusted, and more visible to customers who would never have found you on a noticeboard or by word of mouth. Your work becomes your identity.
🔍
For the customer
Find someone reliable in seconds
No more reading fake reviews to find a plumber, electrician, or tailor. See verified proof of completed work, on-time rates, and recent activity — and decide with certainty in ten seconds instead of wasting half an hour you don't have.
"
A plumber in Dharavi with 200 satisfied clients has no listing, no proof of his work, and no way to be found by anyone beyond his own street. Years of reliable work, and nothing to show for it. We are here to change that.
— The problem Zaruri Papers exists to solve
Currently raising
Building the trust layer for India's informal economy.
We are in active development, building toward a pilot in Gurgaon. If you are an investor, an operator, or someone who knows this user deeply — we would like to talk.
ryaanbhushan@zaruripapers.com